Nuclear Energy Renewable Energy - 727 Words

Did you know that we use 32% of our energy for electricity? Energy makes lots of things work like machines. There is not just one word for energy, another word is power. Two of the main types of energy is renewable, and nonrenewable. Renewable energy is energy used over and over again. Renewable energy will not run out. Some examples of renewable energy is solar energy, hydro energy, and wind energy. Non renewable is energy is that will eventually run out. Some examples of non renewable energy are nuclear energy, coal, and natural gas. In the next few paragraphs it will be focusing on nuclear energy (nonrenewable source) and hydro energy (renewable source Nuclear energy Did you know that countries worked to build a weapon that used nuclear energy in world war ll? There are lots of different sources for non renewable energy, like nuclear energy. Nuclear energy is energy that holds together an atom which is called nuclear. Atoms are really small particles that make up basically everything in the whole universe. The energy inside an atom comes from nuclear energy. An huge amount of energy is released when we split a nucleus of an atom. When nuclear energy is released it is through a process called nuclear fusion. When nuclear fusion happens, the atoms release energy as they combine to make a larger atom. Nuclear energy comes from energy inside an atom. Two nuclear fusion atoms are combined and creating nuclear energy when we split an atom. When Nuclear energy is releasedShow MoreRelatedNuclear Energy Vs. Renewable Energy1102 Words   |  5 Pagesdiscovery of nuclear energy, it has remained the most powerful energy source to this day. Despite its superiority in energy efficiency and safety to the environment, fossil fuels are the dominant source of energy in the United States. This paper will analyze developments nuclear energy has made, the factors that contribute to its superiority over other energy sources, and controversies that have inhibited its growth in usage in the United States. In addition, it will compare nuclear energy to fossilRead MoreRenewable Energy : A Nuclear Reactor1064 Words   |  5 PagesApril of 1986, a nuclear reactor in Chernobyl, Ukraine exploded, it left 30 dead and lasting radioactive effects in parts of Russia, Belarus, and Ukraine. There have been longstanding effects of this disaster, such as thyroid cancer in children, radiation sickness, and environmental consequences. (WNA) In the pursuit of energy, humankind has sabotaged ecosystems, the ozone layer, and caused complications to our own health. Whether it be drilling, mining, or nuclear energy. Renewable resources s eemRead MoreNuclear Energy : Nuclear And Non Renewable Sources Of Energy2249 Words   |  9 PagesNuclear Energy Nuclear energy has always been considered as one of the best options to replace petroleum and other non-renewable sources of energy since the scientific research begin on it more than half a century ago. With the passage of time, scientists came up with ideas and systems to utilize this energy practically for the benefit of the mankind so that it can be an alternate to the non-renewable sources of energy adding to that some other uses as well (eg. Nuclear medicine). This off courseRead MoreAn Analysis of Literature Concerning the Future of Power Generation: Nuclear Energy or Renewable Energy?591 Words   |  2 Pagescompetition between nuclear and renewable energy for the structuring of new electricity supply? Introduction Neither nuclear nor other sources of renewable energy have been successful in taking over dominance of power generation from coal except in a few countries (e.g. France, Belgium). Therefore, this paper provides a review of the relevant literature concerning what the future holds for power generation, including an assessment of whether the environment risks are too high in nuclear generation activitiesRead MoreThe Future Industry in Energy: Dropping the Concept of Nuclear Energy1209 Words   |  5 PagesIndustry in Energy: Dropping the Concept of Nuclear Energy At the start of the mid 1950’s, the world was introduced to a new, alternative source of power that would revolutionize the energy industry; this power became known as nuclear energy. Since that time, nuclear energy seemed to pave the way in efficiency and supply power to countless cities around the globe. However, the past has shown that there are many major disadvantages to using nuclear energy. Today, many individuals believe that nuclear powerRead MoreRussian Gas As A Foreign Policy Weapon1362 Words   |  6 PagesWith 53% of the European Union’s energy being imported in 2013, it is not a surprise that the European Union is continuously seeking alternative energy methods to help gain energy independence. If not complete independence, they hope to lower their reliance on Russia who to frequently uses its energy dominance as a foreign policy weapon. Russian and Ukrainian disputes in 2006, 2009, and 2014 have led to critical gas shortages across the European Union and a public opinion that Russian natural gasRead MoreThe Threat Of Nuclear Energy Essay1468 Words   |  6 Pagesoften speculation surrounding Nuclear Energy. There were reports that the British applied to the United States for permission to carry out their first atomic bomb in the flats of Nevada. These reports were met with much speculation due to the physical size and observable flaws in the British program. Many countries pursue Nuclear energy for weaponry or other status symbols. When Nuclear Energy is harnessed it can have a significant effect. Developments in Nuclear energy have had a great impact on globalRead MoreOil Shortage During The United States1544 Words   |  7 Pageswhenever we want. Moreover, we do not need to wash cloths with our hands. Technology helps us to save a lot of time to do other things. On the other hand, these advantages make us more and more rely on technology. Actually, technology consumes a lot of energy or electricity every day. Nowadays, many cou ntries choose to burn fossil fuel to generate electricity, such as petroleum, coal, and natural gas. The fossil fuels are limited. The website Ecotricity.co.uk claims that oil (petroleum) will run out inRead MoreRenewable And Other Low Carbon Technologies957 Words   |  4 Pageslower than the target purely through adding renewable and other low carbon technologies. However, if CCGT are used in conjunction with CCS the emissions drop to 56gCO2/MWh. This could then form the majority of the baseload electricity required for the UK in 2030. Other low carbon technologies are required to aggregate the emissions down to lower than the 50gCO2/MWh target but these could come from either solar, wind, fuel cells or nuclear power. The proposed optimization mix is also highly reliantRead MoreAlternative Energy Sources Essay1652 Words   |  7 Pageswarming. As gas prices steadily rise, people need a newer, cleaner source of energy. The alternatives are numerous and would be beneficial to the well being of the whole world. The human race must replace its fossil fuel use with renewable resources in order to prosper economically and to improve the world ecologically. Renewable resources are much cleaner and more ecologically friendly than fossil fuels. Renewable sources of energy do not pollute the environment and also do not release toxic carbon dioxide

Essay on Dangers of Fast Food - 893 Words

Its quick, its convenient, its delicious. Fast food is the most popular quick-service nourishment. It plays an important roll in the lives that we humans so perfectly laid out for ourselves. Why try cooking when you can get food at a much faster rate? To most people, fast food is the answer to all of our problems. It is good in every possible way, or is it? Although some might deny the consequences, we all know there is a steep price to pay. So here by today, I am asking you to have a closer look at the hidden dangers. In my opinion, we should free the world of fast food because, not only are they adding the amount of cruelty to animals and draining money out of our pockets, theyre also taking great risk of the health of†¦show more content†¦United States, the largest fast food nation, now spends more than 134 billion dollars on MacDonald?s and Burger Kings each year. Despite the expenses, most still choose fast food to be part of their every day lives. Here?s an example tha t will show you why Mac Donald?s is a millstone to the future of our community. Supposedly you pay a visit to fast food restaurants five times a week, and you always order a combo meal, consisting of a burger, French fries, and a drink. This will cost you at least 5 dollars per meal, and 25 dollars per week. In a year, you will be under the pressure of more than 1300 dollars! And that?s only if you paid a visit for lunch from Monday to Friday. Now, if a person goes to MacDonald?s every breakfast, lunch, and dinner of everyday of the week, it will add up to an average of 5475 dollars a year! That is too much to pay for, just for the sake of shorter line ups. Instead of looking for a quicker, more convenient way of life, we should donate our money on more essential things that this world can?t do without. Fast food is a financial burden for society, and we must get rid of it for the grater good. In the recent years, fast food chains have added salads to their menus, so that you can also include vegetables and other healthier kinds of nourishment. It?s a new choice and a big step to take toward the physical conditions of our community. But what about the rest of the menu? Hamburgers and French fries areShow MoreRelatedFood Education : The Dangers Of Fast Food1557 Words   |  7 PagesFood Education in America -The dangers of fast food   Ã‚  Ã‚   Since it first opened its doors in 1940, by Richard and Maurice McDonald, with its single location in San Bernardino California, Mcdonald s has been luring the working class into their restaurants by offering hot and ready meals for a reasonable price. Now almost eight decades later, with over 36.000 locations in 120 countries. Mcdonald s restaurants are everywhere Airports, Walmarts, gas stations, shopping malls, train stations, amusementRead MoreThe Dangers Of Fast Food Advertising1296 Words   |  6 PagesFast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in pop ularity of fast food. Most kidsRead MoreDangers Posed By The Fast Food Industry899 Words   |  4 PagesDangers Posed by the Fast Food Industry â€Å"A nation s diet can be more revealing than its art or literature† (Schlosser, 3). Historically, few trends have been as popular in the United States as fast food. From Burger King to Taco Bell to McDonald’s, it seems that numerous fast food restaurants dot every corner; in fact, specific restaurants have now even joined forces, so that a Taco Bell and a Pizza Hut might coexist within one building. Statistically, Americans eat a great deal of fast food, andRead MoreOur Children And The Danger Of Fast Food857 Words   |  4 PagesOur Children and The Danger of Fast Food   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The popularity of fast food is spreading rapidly among many people, mostly due to the following three main reasons:  good taste, convenience, and price. Also, fast food companies  are  smart  in placing themselves in many different countries around the world.  Regardless of location on the globe, fast food restaurants  are available  anywhere with similar food. There is no doubt that eating fast food  has become a regular part of  the diet. These mealsRead MoreEric Schlossers Fast Food Nation: The Dark Side of the All-American Meal848 Words   |  4 Pages   Ã‚  Ã‚  Ã‚  Ã‚   In the book Fast Food Nation, Eric Schlosser writes about the fast food industry. However, his book is not merely an expose of the fast food industry but is even more a consideration of how the fast food industry has shaped and defined American society in America and for other nations as America exports its fast food culture to others. Schlosser describes a great deal of American culture to the fast food mentality, and he finds that globalization is taking the fast food culture around theRead MoreFast Food in America1664 Words   |  7 PagesFast Food in America People today have a need for speed. Everything has to be more convenient, and bigger. Humans are the super-sized rulers of the world, and people need it as fast as possible. This lifestyle has consequences; if one does not start taking charge, and fight these big corporations right now these mistakes will be too far reaching and irreversible. Because fast food is convenient, inexpensive, and is a cultural habit, people must stop eating it since it has increased health problemsRead MoreArgumentative Essay About Fast Food Industry1359 Words   |  6 Pageseconomy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number ofRead MoreNutrition and Fast Food Industries Essay examples671 Words   |  3 Pages To get a feel for Peter Elbow’s â€Å"believing game,† write a summary of some belief that you strongly disagree with. Then write a summary of the position that you actually hold on this topic. Zinczenenko arguments says that fast food companies are making people fat. Fast food industry is vulnerable. They are marketing product with proven health hazards and no warning labels. It will results in to make children more sick, obese and angry. His arguments are strong enough to convince the situation accordingRead MoreAmerican Teens Become Fit Again Case Study1745 Words   |  7 Pages American Teens Need To Become Fit Again The unhealthy generation, is in danger of being destroyed by obesity and other relative obesity diseases.Helping our human bodies to remain healthier and stay alive. Obesity is a dangerous diagnosis that can creep upon young teens who always seem to fling it off the shoulder and not take it serious. Obesity is what happens when humans dont eat the proper food, it causes problems that can’t fix. The 70’s was the big drop in society, parents started toRead MoreFast Food Industry in U.S1040 Words   |  5 PagesProfessor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sure

Marketing Contemporary Issues in Marketing

Question: Describe about the Contemporary Issues in Marketing? Answer: Introduction Aaker. (2010) discussed that the integration of the set of the processes and the organizational functions for doing the creation, communication and also the delivering the values to the customers for doing the management of the relationship with the customers and also the stakeholders in such way that it can benefitted the organization. In the first part of the assignment it discusses about the detailed analysis of the various concepts on the basis of the exemplary examples of the organization. Then in the second part of the assignment it discusses about all the stages of the marketing concept on the basis of the choosing organization Apple. The Production Concept: Basically it is one of the oldest concepts of the business. In this concept it discusses about the preference of the products by the consumers which are cheaper and also widely available in nature. In this concept it assumes that the managers are more focused on the achievement of the efficiency of the high production, mass distribution and also the low costs. In increasing the production leads to the cut down of the costs of the product (Beamish et al., 2012). In this concept it discusses that the products will be manufactured without depending on the consideration of the choices discrimination of the customers, tastes etc .Some of the key features of the production concept include: high production rate, mass type of distribution and the low costs (Farrell, 2005). The assumptions hold the two types of the situations on the basis of which the consumers are more interested in the availability of the products and also the low prices of the products. In the first situation it tells about the demand exceeds the supply of the products. In this the suppliers are more interested in obtaining the products and the ways to increase the production. In the second situations it deals about the high of the product cost and also needs to be brought down by increasing the productivity to do the expansion of the market. For instance the organization like McDonald and the Burger king focuses on the production concept by improving themselves to serve the high demand (Beck. 2010). Moreover, any of the company does the follow of the production concept which also does the choose to ignoring the basis of the customer needs and also give the main focus on doing the proper building of the quality product. Therefore, in the assumptions of the production concept it also mainly focuses on doing the improvement of the quality of the products so that the product will also get sold by themselves. Product concept: Beamish et al. (2012) tells that the product concept deals with the numbers of the customers who will give the favor of that type of the products which maintain the performance, quality and also the innovative features. In this concept the manufacturer are giving more focus on doing the development of the superior type of the product and also does some of the innovative type of the improvement in the nature of the product (Danaher, et al.2009). In this concept sometimes manager does not concern about the market needs. The companies who trusted on the facts that the available goods and the services need to good in the qualities and the standards which can easily attracted the customers. The main aim of this philosophy is that the companies need to direct the marketing concept to do the increase in the qualities of the products. The customer also needs to look after to the price of the products also as well as the quality of the products (Hooley, et al.2007). Therefore it tells that th e product quality is not the main thing to gain the success in the context of the marketing, the price of the product also plays an important role (Beck. 2010). The product concept can also lead to the market myopia, which is an undue concentration of the product instead on the basis of the need of the product. For instance the automobile industries such as Toyota Pirus use the product concept to launch their in to the market. Selling concept: Selling concept is also another basic concept in the context of the business orientation. In this concept it mainly tells about the business and the consumers. In this concept it assumes about the buying inertia and the resistance of the consumers which is mainly coaxed into the buying (Chernev, 2010). The main focus of the selling concept is to the consumers without on the basis of the market needs and also the increase sales transactions without the enhancing the relationship with the customers. In this concept it mainly deals with the poor assumptions of the market if the customers are mainly coaxed into the buying criteria of the product. This concept is mainly used for that type of the product which is not sold in normal case for which the large scale of the promotion and also the selling efforts are needed. So this concept is mainly used for the short term goals not foe the long term objectives (Dawar, et al.2008). To make the selling effective in nature there needs to maintain some of the marketing activities which include the assessment of the need, market based research, product development, distribution and pricing. The product is sold very easily if the marketer can identify the consumer needs; develop the appropriate product on the basis of the needs, price, distribution and also the promotion of the products (Darke, et al.2008). Some of the examples of the organization using the selling concept are timeshare companies and the insurance companies. Therefore, these type of the companies using the selling concept to introduce the product into the market and also needs to create the public awareness (Horstmann, et al.2008). Marketing concept: The marketing concept is the key thing which matters to achieve the organizational goals in doing the determination of the wants and the needs of the target markets and also the delivery of the desired level of the satisfactions more efficiently and also effectively in nature than the competitors (Hunt, et al.2007). This mainly challenges of the mentioned three business orientations. So through this concept it helps achieve the determined goals of the organization with the better identifications and the satisfactions of the customers determined and the undetermined wants and needs. The four main things of the marketing concept are the customer needs, target markets, profit and the integrated market. The marketing concept is mainly focuses on the needs of the customers. It mainly deals with the basic idea of the satisfying needs of the customers in which product is the solution of the customer problems. In short it tells about the modern concept of the marketing by doing the adoption of the profit which can be earned on the basis of the long term process. The marketing concept mainly highlights some of the following features (Dayal, 2010): Proper identifications of the target customers and the market. Proper understanding of the customers needs and wants in doing the achievements of the target market. Doing the development of the services and the products on the basis of the customer needs. Satisfying of the needs in a better way than the customers (Gruca, et al.2009). The marketing concept mainly relies on the three aspects which include the target market, determination of the want, demands and the needs of the target market and also the delivery of the value proposition product (Greenley, et al.2007). This concept holds in doing the achievement of the organizational goals which depends on the criteria of the target market and also the delivering of the products with the availability of the satisfaction. In marketing concept it includes all the competitors action of doing the marketing and also their effects on the customers preferences (Farahmand et al.2011). For instance, both the companies Coke and Pepsi use the marketing concept to sell their product. Coke delivers the product on the basis of the holistic approach whereas the Pepsi keep their focus mostly on the youngster. Societal marketing concept: This concept was a basic outcome of the marketing concept which is described in the above context. In the societal marketing concept it deals with the both ethical and the social considerations of the marketing concept. It mainly holds about the organization objective which mainly deals with the wants, interests and the needs of the target market. The basic objectives of the societal marketing concept are given below (Doyle, et al.2010): Social responsibility which mainly deals with the business decision making to enhance the societys needs and the wants. The adoption of the roles of the leadership in doing the advancement of the levels of the moral conducts of the society. To promote the proper consumption values on the duty of the business (Douglas, et al.2007). In short, the societal marketing deals with the various practices and also the principles from the commercial theory of the marketing in doing the advancement of perceiving the social benefits. Some of the basic things which are needed in doing the societal marketing include the deficient product, pleasing products, salutary products and also the desirable products (Ferrell et al.2010). In the other words, the societal marketing strikes the balances between the profits, long term values of the society and the consumer level of satisfaction. In this concept it mainly emphasizes on the social responsibility and also suggests the ways in which it mainly deals with the societys well beings and the customer needs. This concept force the company to shifts their focuses toward the relationships rather than the transactions (Guiltinan, 2010). The societal marketing concept is mainly deals upon the marketer to do the balance of the three things namely, profit of the company, satisfaction of the consumers and also the public interest. The balancing of all these three considerations calls for the societal marketing concept (Eggert, et al.2006). Some of the examples of the organization using the societal marketing concept are Body shop, a cosmetic company which is mainly based on the vegetables materials for the product. So this company is completely maintaining the societal marketing concept. British American Tobacco Company also conducts the plantation of the trees for maintaining the societal marketing concept (Douglas, et al.2007). The main strategies as well as the purpose of the socio marketing strategy include: Consumer health: in this it discusses how any of the organization needs to meet all the basic needs of the consumer in order to do the consideration of the long term materials on the basis of the society. On the basis of this, the basic concern for the society mainly based on the position of the company, profits etc. Eco-friendly type marketing: in order to describe the eco-friendly type this mainly emphasized on the basis of the organic products as well as the recycled products in doing the day to day basis of the operations of doing the business. Fig: Marketing concept To do the marketing of the products of the Apple the organization is using the holistic concept of the marketing. The holistic concept of the marketing is mainly involves with all the interconnected activities of the marketing so that it can ensure the customer to do the purchase of the products instead of the competition of the market (Agrawal, and Lal, 2007). In order of doing the development of the strategic vision in the relation of the marketing there are some of the key points which the Apple needs to be considered in doing the formulation of the long term goals are given below (Cannon et al.2008): Identification of the trends: By doing the identification of the trends of digital consumerism the PC industry becomes highly customized, jobs become able to customize the visualization of the strategy of the product which meets the consumer needs (Deane, et al.2007). To expose this type of the facts the companies needs to look after some of the important things which include the strategic groups of the organization, the buyer group, the scope of the determined services and the products and also the emotional and the functional orientations of the industry (Carpenter et al.2009). Competitors analysis: After doing the research when it finds that the market share of the Apple is losing and also cannibalize the sales due to the strict policy, jobs contract with the Microsoft in doing the development of the products and also in the same time in making the decision to do the proper utilization of the Intel chips in the computers which enables the Apple in doing the innovation of the laptops which have the facility of the going faster and the less power consumption. With the elaborate understanding of the competition, it will be easy to partner with the competitors in the ay which is not only beneficial but also advantageous (Coviello et al.2008). Innovation: In order to follow the creation model and also by keeping focus on the wants and the needs of the consumers instead of just doing the improvement of the existing product, Apple can re think about the product line and also can do the invention of the new products which can re defines the traditional limits of the market. Innovation also helps in doing the high up-front of the market share and also the profit margin (Connell, 2008). Positioning the product: Because of the easily replication of the computer systems and the related products it becomes important to find the ways to do the extension of the life of the products with the complementary offerings as the re-invention (Corstjens, et al.2008). Building the brand awareness: By utilizing the creative campaigns and also the non-traditional channels of advertising for Mac brand, Apple builds the awareness on a different strategy which helps in maintaining the brand awareness of the Apple (Coviello, et al.2008). Optimization of the distribution: Apple needs to re organize the distribution system in order to move out from the smaller outlets to the national level of the chains. To increase the distribution they also open their own retail stores which also provide the opportunity to the users and the customers to learn, experiments and also the needs to give the test drive with the products of the (Apple et al.2009). Dont forget the customer: Apple is also known as superior in the field of the customer service. They also maintain the customer service representation by doing the online function of chat and also by receiving of the answer of the inquiry. To create and also to sustain the superior model of the customer service, the advantages of the competitions can be achieved more easily (Dant, 2009). Now days the offering of the additional services with the product becomes the most common things to achieve of the differentiation of the brand and the competitive advantages. For instance, Apple differentiates form the other brand by having the retailing outlet which allows the superior type of the customer services. They also offer the face to face technical support to their customers. To enhance the value proposition Apple give the chance to practice the interactive marketing by doing the engagement between the customers and the employees. They also use the interactive type of the marketing to strengthen the bond with the customers (Dick, et al.2007). Conclusion To conclude the whole study about the contemporary issues of the marketing concept it discusses the detailed analytic view of all the stages of the marketing concepts along with the basic of the examples (Darke, et al.2008). In the second part it discusses about the concept of the marketing strategy which is used by the organization (Aaker, 2010). In doing the discussion of the market strategy of the organization it also include the discussion of all the positioning as well as the analysis which is mainly on the basis of the competitors. References Books Aaker, D. (2010) Strategic Market Management: Global Perspectives. 6th ed. Oxford: Blackwell Publishing. Adcock, D. (2010) Marketing: Principles and practice. 4th ed. London, Thousand Oaks CA: Sage Publication. Beamish, K. and Ashford, R. (2012) CIM Course book 07/08 Marketing Planning. 3rd ed. New York: Free Press. Beck, T. (2010) The United States Social Networking Market. 3rd ed. London: Thomson. Beamish, K. and Ashford, R. (2012) CIM Course book 07/08 Marketing Planning. 3rd ed. New York: Free Press. Beck, T. (2010) The United States Social Networking Market. 3rd ed. London: Thomson. Chernev, A. (2010) Strategic marketing management. 7th ed. Bedford, London: Thomson Learning. Codita, R. (2010) Contingency Factors of Marketing-Mix Standardization, 2nd ed. USA: South-Western Cengage Learning. Dalgic, T. (2010) Handbook of niche marketing: principles and practice. 4th ed. California: Random House. Dalrymple, D. (2008) Marketing Management: text and cases. 7th ed. Bedford, London: Thomson Learning. Dayal, R. (2010) Marketing Management. 3rd ed. London: Thomson. Doyle, P. and Stern, P. (2010) Marketing Management and Strategy. 7th ed. Hoboken N.J: Wiley. Ferrell, O. C. and Hartline, M. (2010) Marketing Strategy. 5th ed. Mason: South-Western Cengage Learning. Guiltinan, J. (2010) Marketing Management: Strategies and programs. 5th ed. London: Chapman and Hall. Journal Agrawal, D. and Lal, R. (2007) Contractual Arrangements in Franchising: An Empirical Investigation, Journal of Marketing Research 32(3): 213221. Brownlie, D. (2007) Marketing Audits and Auditing: Diagnosis Through Intervention, Journal of Marketing Management, 12, 99-112. Cannon, J. P. and Homburg, C. (2008) Buyer-supplier relationships and customer firm costs, Journal of Marketing, 65(1), 2943. Carpenter, J. M. and Fairhurst, A. (2009) Consumer shopping value, satisfaction and loyalty for retail apparel brands. Journal of Fashion Marketing and Management, 9 (3), 256-269. Connell, S. (2008) Travel broadens the mind The case for international research. International Journal of Market Research, 44 (1), 97106. Corstjens, M. and Lal, R. (2008) Building store loyalty through store brands. Journal of Marketing Research, 37 281-291. Coviello, N. E. and Winklhofer, H. (2008) Contemporary Marketing Practices Research Program: A Review of the First Decade, Journal of Business Industrial Marketing, 23 (2), 84-94 Danaher, P. J. and Johnston, W. J. (2009) How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices, Journal of Marketing, 66 (3), 33-46. Dant, S. P. (2009) Ownership Structure in Franchising: The Effect of Transaction Cost, Production Costs and Strategic Considerations, The International Review of Retail, Distribution and Consumer Research 6(1): 5375. Darke, P. R., Ashworth, L. and Ritchie, R. J. B. (2008) Damage from corrective advertising: Causes and cures. Journal of Marketing, 72(6), 8197. Dawar, N. and Philip P. (2008) "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality."' Journal of Marketing, 58, 81-95. Deane, R., McDougall, P.P. and Gargeya, V.B. (2007) Manufacturing and marketing interdependence in the new venture firm: an empirical study. Journal of Operations Management, 10 (3), 329343 Dick, A. S. and Basu, K. (2007) Customer loyalty: Toward an integrated conceptual framework. Journal of Academy of Marketing Science, 22, 99113. Douglas, S. P. and Craig, C. S. (2007) "Evolution of global marketing strategy: scale, scope and synergy," Columbia Journal of World Business, 24(3), pp. 47-59. Eggert, A. and Ulaga, W. (2006) Customer-perceived value: a substitute for satisfaction in business markets?, Journal of Business Industrial Marketing, 17(2/3), pp. 107-125. Eggert, A. and Ulaga, W. (2006), Customer-perceived value: a substitute for satisfaction in business markets?, Journal of Business Industrial Marketing, 17, pp. 107-125. Erevelles, S. (2008) Advertising Strategy in China: An Analysis of Cultural And Regulatory Factors, Journal of International Consumer Marketing, 15(1), 91-123. Farahmand, N. F. ((2011) Organizational marketing planning by management educated managers, African Journal of Marketing Management 3(8), pp. 178-187 Farrell, M.A. (2005) The effect of a market-oriented organisational culture on sales-force behaviour and attitudes. Journal of Strategic Marketing, 13(4), 261 273 Greenley, G.E. and Bayus, B.L. (2007) Marketing planning decision making in UK and US companies: an empirical study, Journal of Marketing Management, 9, 155-72. Gruca, T. S. and Rego, L. L. (2009) Customer Satisfaction, Cash Flow and Shareholder Value, Journal of Marketing, 69 (July), 11530 Hooley, G.J., Lynch, J.E. and Shepperd, J. (2007) The marketing concept: putting theory into practice, European Journal of Marketing, 24(9) 7-23. Horstmann, I. J. and Moorthy, S. (2008) Advertising Spending and Quality for Services: The Role of Capacity, Quantitative Marketing and Economics, 1 (3), 33765. Hunt, S. D. and Morgan, R. M. (2007) The comparative advantage theory of competition, Journal of Marketing, 59, 2, pp .115 Javalgi, R. and White, D.S. (2002) Strategic challenges for the marketing of services internationally. International Marketing Review 19 (6), 563581.

Research Methods Wal-Mart - Pepsi - HP - L Oreal

Question: For this assignment, you will build on your assignment from last week and further explore how you might examine your research problem using a qualitative methodology. Respond to the following questions: How might fieldwork and observation be used to answer your research questions? What role would fieldnotes play in this process? How might interviewing be used to answer your research questions? Would you use face-to-face interviews or electronic interviews? Why or why not? Would you interview participants individually or in a group? Why or why not? What are the advantages and disadvantages to using interviews to collect your data? . Discuss ethical issues to consider with these qualitative data collection methods. It is also important to consider how you might code the potential data you collect. Krathwohl (2009) lists 14 steps to consider in coding and analysis. Reflect how each step would apply/be used in the hypothetical research scenario you have been considering. Answer: Research Problem: Many companies have adopted the method of advertising to promote their brand. This action is also used by Wal-Mart, Pepsi, HP, LOreal, etc. A huge investment is seen to be made by them to perform this activity. Among the various tools of advertising, the leading way of reaching the customers with quality goods and services is through advertising. The main question that arises in this research is that inspite of having a dominant position in the market do they really require invest in advertising (Arthur, 2012). The cost related to advertisement and marketing is a separate cost and for this monopoly has nothing to do in this regard. To understand the problem we need to look into the benefits of marketing and advertisement. Marketing of products helps us to communicate and know who the prospective customers are. After knowing, the owner will promote the brand as per that. This is done, so the users of the product get accustomed to the product and does not move to any other product. The LOreal Company has used the method of communication to get hold of customers. The market share of the company has amplified and is considered a renowned cosmetic brand. Advertising has also fetched the company with huge customer holding. The other negative thing that goes unnoticed is the way the cost of the company is escalating with the rise in expenditure on advertising (Barbour, 2008). This would likely reduce the profit of the company. The research focuses on whether continued advertisement a good method of marketing. With more rivals in the market LOreal is facing competition from Avon, Revlon, and Unilever etc. in order to maintain the market share and dominant position it should adopt strategies that will help in retaining its competitive situation (Bazeley Jackson, 2013). The strategy that can be adopted is the advertising and marketing techniques for maintaining the present success and sustainability. Purpose: The main purpose of this research is to see the following: Whether Advertising holds important for the company. Importance of the continued spending in advertising and marketing activities. Analyzing the affects of the consequences of limited activity related to advertisement and marketing. Research Question: What is the amount of money that is needed by the company LOreal to invest in advertising and marketing? What are the actions that the company LOreal needs to take up for implementing the advertising and marketing techniques? Why is it seen that the company LOreal is still appending money on advertising and marketing? Usage of Field Work and Observation: In this research, we use the qualitative method of research with the focus on descriptive research. A field research is conducted to analyze which group of customers are the potential ones. The tool that was used for the purpose of conducting the survey was the use of Questionnaire (Carlsen Dutton, 2011). The questionnaire has some important question that pertained mainly towards our research questions. The focus was on the age group of 24-30 this is because this group is more likely to use cosmetic products. The manager of the company is to be also interviewed in this regard (Krathwohl, 2009). When the customers are being questioned on their preferences of a product, we get to know their choices. This will help the company to decide to on which product they will focus on advertising and marketing (Savin-Baden Major, 2012). The company will also ensure better technology and research and development be made on the product. The questionnaire provides a true picture of the market scen ario. The other analysis that is to be made is whether there is any variation in the operation of the company in different geographical areas. Advantages and Disadvantages of the Observations: The advantages of using this observation are: The collection of data is done related to the issue of the research, and so the data is collected from the customers who are the users of LOreal product or is likely to use one in future. The researcher has some control on the research. The size of the sample observation and the project size are decided by the researcher. This gives flexibility and the result achieved is also fair enough. There is no use of secondary research where money is to be spent. Moreover, primary data collection has a greater degree of originality (Cox Donnelly, 2011). This makes the outcome better one. The information collected is maintained in the company databases so that it can be reviewed further in the future. Disadvantages: The observation that has been collected might not hold a good picture. The customers might also make fake comments then research does not provide a clear picture. There might be the candidate in the sample who does not fall in the age group we have considered so there might be biased results. There is no assurance that the person being interviewed will be further inclined to buy LOreal products future. Purpose of Interview: The customers in the research are to be directly interviewed by the interviewer. When the researcher interviews the candidates directly, then he gets responses of the unadulterated form (Denzin Lincoln ,2005). The interview also was conducted on the managers of the company to know their methods marketing strategies and whether they are considering their profit levels as well. The other way of interviewing is through sending questionnaires through emails (Denzin Lincoln, 2000). When emails are sent to the customers, we may or may not get their feed backs. There are also chances that the papers are filled in by someone else. The research will be conducted by using the face to face method (Silverman, 2005). This will let us know that the data being collected from the people are genuine and also let us know that they are companys future customers. There are basically two sects that are to be interviewed i.e. the managers to know the importance of investment in advertisement and marketi ng and the customers to know their product preferences. The customers are to be interviewed by noting their responses in the questionnaire and the managers were interrogated through face to face interview (Roth, 2005). When the customers are interviewed individually the opinions are likely to differ and these give us a true picture. Benefits and Disadvantages of Interview to Collect Data: The advantages that are associated with interview mode for data collection are: When there is any mistake done or there is any misunderstanding arising on the part of the interviewer than the problems can be resolved when there is a face to face interview (Feinstein, 2002). When the interviewer takes interview then he develops a cordial relationship as well as cooperation with the interviewee (Hahn, 2008) . This helps the interviewee to provide their information more accurately when they gain assurance from the side of the interviewer. The candidates are chosen depending on the suitability for the interview process (Hatch, 2002). This will help the interviewer to get detailed information on the research. The data collected by the interviewer is of the fresh form and can be changed as per the requirement of the interviewer. Interview is the least expensive form of communication mode. The method of problem interview is used to solve the issues that are faced during the interview. Interview can be organized any time according to the convenience of interviewer and the interviewee. Disadvantages of carrying out interview are: There might arise in the process that suitable candidates are not available and so the research results also do not show a true picture. There is no evidence to the data that is collected so this might lead to confusion in the future. The interviewees lack of attention during the time of interview might create a fallacy in the research result. There are several cases where the interviewed person may not be associated with the research. The data collected will therefore mislead the interviewer in arriving to a particular conclusion. Ethical Issues to Be Considered In the Qualitative Mode of Data Collection: While conducting research there are some ethics that is to be followed so that the research can be completed without hazard. The ethics that are to be followed are: Harmless approach: This is the cornerstone of any ethical conduct. There might be a fear in the participants that they might be harmed while they are into the research process (Rice, 2007). The researcher must assure the participants that they will be safe in the research process. Confidentiality: The researcher must assure the interviewee that their information will not be leaked to any other source. Friendship: A cordial relationship with the participants will help in gaining confidence of the participants. Coding and Analysis: There are two types of coding that is associated with the qualitative research process. These are the open coding and axial coding (Tesch, 2013). With open coding is the preliminary level of coding. This will help in analyzing different concepts and categories in the data. This helps in the basic unit of analysis in the research (Hollway Jefferson, 2000). This will help in the categorization of the problem into two levels i.e. first and the second level. 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